The object of Rotary is to encourage and foster the ideal of service as a basis of worthy enterprise and, in particular, to encourage and foster:
First: The development of acquaintance as an opportunity for service.
Second: High ethical standards in business and professions; the recognition of worthiness of all useful occupations; and the dignifying by each Rotarian of their occupation as an opportunity to serve society.
Third: The application of the ideal of service by every Rotarian to their personal, business and community life.
Fourth: The advancement of international understanding, goodwill, and peace through a world fellowship of business and professional people united in the ideal of service.